I somewhat wish there was a book for marketers titled ‘What to do and what NOT to do’, because I feel if there were a few of these lying around – silly mistakes like the following may not grace our presence in the media. What are your thoughts? Am I looking too far into the tactics of digital marketers? Some shock tactics, similar to my previous post are otherwise not so successful as there is a fine line between being controversial and inticing consumers to voice their opinion and start an open positive conversation. I feel as though this particular campaign will influence a lot of talk online as we all love something out of the ordinary. Kleenex is asking Australians to embrace their softer side, “because soft feels good.” The push looks to distance the entire Kleenex Facial Tissues range from its association with illness and towards emotional health through a ‘tough guy’ approach. I quote, “He’s a real life ‘hard nut’ turned soft advocate, giving others permission to give in to their emotions and experience the benefits.” The almighty tough Barry Hall has taken to the screens after fellow Australians decided he was rather the, ‘not so tough guy’ on I’m a Celebrity Get Me Out of Here earlier this year.
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